We see a huge and burgeoning market for online accounting systems. Desktop accounting packages are dead - even Microsoft are no longer offering Money Plus.

The entire delivery mechanism for the services industry has changed dramatically - especially simple rule-based businesses. A single website can service the entire planet. Sophisticated callcentres are set up in low-cost zones and foreign students are returning home with vocational training from first world institutions.

Presently accountants' enjoy a good relationship with their small-business customers, but their practices are arcane to say the least.

Email messages, floppy disks, and Excel spreadsheets are the norm. Purchases of shrink-wrap financial software is driven by advice from your accountant.

Most small business receives, and perhaps desires, little value-add from their accountant relationship other than the assurance that they are complying with local laws. Many will seek out a more impersonal low-cost provider if one is available.

Our software platform turns any firm into a dedicated bookkeeping portal/ISP with an extensive range of web-based practice management tools.

We see a large opportunity to turn CPA firms into their own brand and getting their clients to collaborate directly with them through their website.

Accountants are remarkably trenchent with regard to technology and active participation in industry change, so we must also consider direct retail to small businesses. While this does provide a considerable sales and marketing challenge, it may still prove the quickest way to mass market